Our Family of Brands
For more than a century, WestPoint Home has built a portfolio of trusted home brands designed to bring comfort, style, and everyday ease into homes around the world. From heritage names rooted in American textile history to modern lifestyle collections inspired by today’s living spaces, our brands are united by a shared commitment to quality, craftsmanship, and thoughtful design. Together, they represent generations of innovation across bedding, bath, blankets, decorative home, and lifestyle essentials.
Our portfolio spans a wide range of styles and experiences — from timeless luxury and elevated comfort to relaxed casual living and expressive contemporary design. Each brand is developed with a distinct point of view while maintaining the quality, reliability, and comfort customers have trusted for decades. Whether creating serene retreats, vibrant family spaces, or modern everyday living environments, our brands are designed to help people feel more at home.
Behind every collection is a dedicated team focused on product development, sourcing, design, merchandising, and innovation. By combining deep textile expertise with evolving consumer insights, we create products that balance style, functionality, and value across every category we serve.
The result is a family of brands that reflects both our heritage and our future — delivering comfort, quality, and inspired living for every home.
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MARTEX
Originating in 1914, Martex is a home essentials brand rooted in comfort, reliability, and everyday ease. It is designed to support the moments that matter most through dependable, functional products. Martex brings thoughtful simplicity into the home to create lasting comfort in daily life.
VELLUX
Launched in 1968, Vellux is known for its signature softness and lightweight comfort. The brand is designed to create a calming and restful home environment that encourages relaxation. Vellux brings gentle, cocoon-like comfort to everyday living spaces
LEMON TREE
Launched in 2016, Lemon Tree is a cheerful brand inspired by relaxed and positive living. It blends soft comfort with bright, uplifting design. The brand creates spaces that feel light, welcoming, and easygoing.