Our Family of Brands
For more than two centuries, WestPoint Home has built a portfolio of trusted home brands designed to bring comfort, style, and everyday ease into homes around the world. From heritage names rooted in American textile history to modern lifestyle collections inspired by today’s living spaces, our brands are united by a shared commitment to quality, craftsmanship, and thoughtful design. Together, they represent generations of innovation across bedding, bath, blankets, decorative home, and lifestyle essentials.
Our portfolio spans a wide range of styles and experiences — from timeless luxury and elevated comfort to relaxed casual living and expressive contemporary design. Each brand is developed with a distinct point of view while maintaining the quality, reliability, and comfort customers have trusted for decades. Whether creating serene retreats, vibrant family spaces, or modern everyday living environments, our brands are designed to help people feel more at home.
Behind every collection is a dedicated team focused on product development, sourcing, design, merchandising, and innovation. By combining deep textile expertise with evolving consumer insights, we create products that balance style, functionality, and value across every category we serve.
The result is a family of brands that reflects both our heritage and our future — delivering comfort, quality, and inspired living for every home.
MARTEX
Originating in 1914, Martex is a home essentials brand rooted in comfort, reliability, and everyday ease. It is designed to support the moments that matter most through dependable, functional products. Martex brings thoughtful simplicity into the home to create lasting comfort in daily life.
VELLUX
Launched in 1968, Vellux is known for its signature softness and lightweight comfort. The brand is designed to create a calming and restful home environment that encourages relaxation. Vellux brings gentle, cocoon-like comfort to everyday living spaces.
LEMON TREE
Launched in 2016, Lemon Tree is a cheerful home brand inspired by relaxed living and everyday positivity.
Blending soft comfort with bright, uplifting style, the brand creates spaces that feel welcoming, carefree, and effortlessly refreshing.
UTICA
Originating in 1848, Utica is a heritage brand reimagined for modern living. It combines bold color, clean design, and expressive styling. Utica brings a confident and optimistic energy into the home.
MARTEX EASY LIVING
Launched in 2020, Martex Easy Living focuses on affordable comfort and everyday practicality. It specializes in easy-care textiles designed for modern, busy lifestyles. The brand delivers relaxed and dependable comfort for daily use.
SOUTHERN TIDE
Launched in 2006, Southern Tide is inspired by coastal living and relaxed sophistication. It blends classic style with a modern, easygoing attitude. The brand brings comfort and leisure into the home.
MODERN LIVING
Launched in 2012, Modern Living is inspired by global travel and cultural discovery. It blends expressive design with a curated, layered aesthetic. The brand encourages personal storytelling through home décor.
LADY PEPPERELL
Launched in 1926, Lady Pepperell celebrates vintage-inspired design with playful and expressive prints. It blends nostalgic charm with a modern sense of style and personality. The brand brings a cheerful and creative energy into the home.
NOSTALGIA
Launched in 2007, Nostalgia is inspired by traditional craftsmanship and heritage design. It celebrates timeless techniques and meaningful home stories. The brand brings warmth and history into everyday spaces.
ATELIER MARTEX
Launched in 1972, Atelier Martex elevates everyday comfort with refined design. It blends modern sophistication with thoughtful craftsmanship and detail. The brand creates a polished and design-forward home experience.
TABLEVOGUE
Launched in 2012, Tablevogue is designed for elevated tabletop and entertaining experiences. It combines modern design with functional elegance for hosting. The brand transforms everyday dining into memorable gatherings.
FLATIRON
Launched in 2014, Flat Iron is inspired by modern urban living and industrial design. It balances raw textures with relaxed, lived-in comfort. The brand creates effortlessly cool spaces designed for everyday living.
LUXOR
Launched in 1949, Luxor is a refined home collection focused on serenity and balance. It emphasizes understated elegance and elevated simplicity in everyday living. Luxor transforms the home into a calm and restorative sanctuary.
GRAND PATRICIAN
Launched in 2000, Grand Patrician is a luxury home collection defined by timeless sophistication. It blends classic design with premium materials and elevated craftsmanship. The brand brings a sense of prestige and refinement to the home.
GRYPHON
Launched in 2018, Gryphon focuses on clean, modern comfort for everyday living. It blends simplicity, versatility, and soft textures for relaxed spaces. The brand creates homes that feel balanced and effortlessly comfortable.